Cleanse • Balance • Begin

Every ritual has a beginning.
This is yours.

Genesis Sulfate-Free Foaming Facial Cleanser gently lifts away dirt, oil, and daily buildup without stripping the skin or disrupting its natural protective barrier. This pH-balanced formula uses a proprietary blend of soothing botanicals to cleanse deeply while maintaining hydration, comfort, and clarity.

Lightweight yet effective, Genesis creates a soft foam that detoxifies the skin while supporting an even, healthy-looking tone—leaving your face clean, calm, and ready for what comes next.

This is cleansing without conflict.
A fresh start, every time.

A GOOD FIT FOR

✔️ Normal, dry, oily, combination, acne-prone, and sensitive skin
✔️ Hyperpigmentation-prone skin
✔️ Uneven tone and stubborn discoloration
✔️ Post-acne marks
✔️ pH balance and barrier support
✔️ Daily cleansing for all genders

HOW TO USE

Pump cleanser into your hands and work into a soft lather.
Massage gently onto damp skin using circular motions, avoiding the eye area.

Rinse with lukewarm water and pat dry with a soft towel.
Use morning and night as the first step in your ritual.

WHAT’S INSIDE

Turmeric Root Extract
Helps visibly brighten uneven tone, soften the look of dark spots, and promote a clearer, more radiant complexion.

Witch Hazel
Soothes congested skin, refines the appearance of pores, and dissolves impurities without stripping moisture.

Willow Bark Extract
A gentle, natural exfoliant that helps reduce excess oil, refine pores, and support clearer-looking skin.

Silk Protein
Supports elasticity while smoothing, hydrating, and softening dry or textured skin.

Aloe, Oat & Honey Complex
Calms irritation and replenishes moisture for balanced, comfortable skin.

WHY YOU’LL LOVE IT

✨ Cleanses deeply without dryness or tightness
✨ Supports bright, even-looking skin
✨ Gentle enough for sensitive and acne-prone skin
✨ Leaves skin soft, refreshed, and balanced

FULL INGREDIENT LIST

Aqua, Cocamidopropyl Betaine, Salix Alba (Willow) Bark Extract, Sodium Cocoyl Hydrolyzed Silk, Caprylic/Capric Glycerides, Hydroxypropyltrimonium, Honey, Aloe Barbadensis Leaf Extract, Panthenol (Vitamin B5), Avena Sativa (Oat) Meal Extract, Hamamelis Virginiana (Witch Hazel), Curcuma Longa (Turmeric) Root Extract, Citrus Limon (Lemon) Peel Oil, Eucalyptus Globulus Leaf Oil, Gluconolactone, Sodium Benzoate, Citric AcidGenesis Sulfate-Free Foaming Facial Cleanser gently cleanses dirt and grime without stripping or disturbing the skin’s natural protective barrier. The Minimo Genesis is formulated with an advanced proprietary blend of key botanical ingredients that dissolve impurities & excess oil while detoxifying the skin.

The Genesis is pH balanced and formulated with soothing botanicals that hydrate dry, thirsty skin and promote a healthy, even skin tone. This face wash is for both men & women alike.

WORKS GREAT FOR:

✔️Normal, Dry, Oily, Combo, Acne-Prone, Hyperpigmentation-Prone Skin Types
✔️Brightening Uneven Skin Tone
✔️Stubborn Discoloration
✔️Post-Acne Marks
✔️Sensitive Skin
✔️Balancing pH
✔️Calming & Hydrating the Skin

HOW TO USE:

Pump cleanser into your hands and work into a foamy lather. Massage lather onto the face in a gentle, circular motion, avoiding the eyes. Rinse with lukewarm water and pat dry with a soft towel.

WHAT'S IN IT:

TURMERIC EXTRACT
Visibly fades dark spots, stubborn patches of discolored skin, & mask-like discoloration. Helps reduce the unwanted appearance of uneven skin tone & brightens the complexion.

WITCH HAZEL
Quickly calms & soothes congested skin while minimizing enlarged pores. Dissolves impurities without stripping skin.

WILLOW BARK
Gentle exfoliator and natural form of salicylic acid that reduces excess oil, refines pores, and promotes radiant, clear, & glowing skin.

SILK PROTEIN
Naturally increases skin elasticity, smooths & hydrates dry, bumpy skin, & rejuvenates skin tone.

FULL INGREDIENT LIST
Aqua, Cocamidopropyl Betaine, Salix Alba (Willow) Bark Extract, Sodium Cocoyl Hydrolysed Silk, Caprylic/Capric Glycerides, Hydroxypropyltrimonium, Honey, Aloe barbadensis (Aloe) Leaf, Panthenol (Vitamin B5), Avena sativa (Oat) Meal Extract, Hamamelis virginiana (Witch Hazel), Curcuma longa (Turmeric) Root Extract, *Citrus limon (Lemon) Peel Oil, *Eucalyptus globulus (Eucalyptus) Leaf Oil, Gluconolactone, Sodium Benzoate, Citric Acid